Mobile phones are multi-purpose utility tools that we rely on daily to stay in touch, and to provide a growing range of tools from alarm clocks, fitness trackers, calendars, maps and even as a torch. Many of us use mobile phones to engage with the world, reading the news, books, as well as watching video or tv. We keep our photos on our phones and also use them to manage our banking, pay bills, and make purchases. It is imperative to be an informed mobile consumer and user.